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Sometimes you have endless ideas that inspire you, but turning any of them into a “real business”— you know, the kind of business that actually makes money often seems to be a tough and complicated process. Reading free blog articles, listening to podcasts and watching YouTube videos sounds to be a good start; yet googling might turn into a full time job that is not only time-consuming, but also energy-consuming. So be careful! 

One blog article would tell you that WEBINARS are the answer, and that if you could just master some skills, then you’d become a selling machine. You could sell anything! Another podcast would tell you that you need to grow your email list, because that’s the key to success. Then, you watch a YouTube video and learn that you have to start a podcast to grow your audience. At some point, you feel like you need to do everything, but certainly that would drive you crazy. You just can’t do everything. Yet, you can do something that you really like and enjoy doing it. And most importantly, something that makes money of course. 

If you want to build a profitable business then what you really need to do is take a step back and create a big picture plan. You have to start with these questions:  

1. What you’ll sell and how it will help your customers.

2. How you’ll get their attention.

3. How you’ll show them how it will help them and close sales.

4. How you’ll serve them after they buy your product.

5. How you’ll make long term relationships with your customers that are based on trust and mutual respect. 

6. Why should they choose you and not anyone else? 

That’s what will make the difference between being able to create success within the next year and still looking for it 5 years down the road. Building a successful, highly profitable online business can actually be simple. We know you’ve got this. 

Our interviewee Zayn Mrad that is a student in ISLT (Higher Institute of Languages in Tunis) sets an example of not only a successful student, but also a successful person in so far as business is concerned. Zayn creates hand made Arts and crafts. She launched her business months ago on Instagram and she’s doing really great! Many people like what she does and highly recommend her creations. You can follow her on Instagram @zayn.creations

Finally, we’d like to invite you to join our Facebook group Student community. We’re a small-but-mighty group of students who aim at nothing but to serve and make the world a better place for everyone who aspires for something big in life.


a Tunisian Blogger and a committed young professional specialized in English Studies and Training Delivery. He has been selected IELTS ambassador by The British Council to represent IELTS and The British Council in 2019 and 2020.


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